Fred Floral blossomed its humble roots on a quaint little flower farm in New Zealand. The mother: Laura Smith. The origin of the name ”Fred” stems from a local neighbour who would visit Laura almost every day on the flower farm: a friendly old man who became very close with Laura. His nickname for her was “Fred”.
Fred now thrives in a charming studio on the South Coast of NSW, specialising in weddings, daily floral arrangements and ikebana courses.
The objective was clear: convey the effortless, friendly, rustic and organic essence that defines Laura/Fred and her flowers.
