Benowa is a landscaping company based in the Northern Rivers, NSW, specialising in landscape construction, pools and outdoor transformations.
The objective of this brand identity was to be instantly recognisable and relative to the type of work whilst expressing a powerful contrast to those everyday landscaping and building companies you see everywhere. The creative direction uses the process of landscaping and garden design as inspiration, pulling inspiration from blueprints, drafting and layout concepts. The modern slab serif logo holding a gentle curve in the “B” merges the gap between elegance and strength.
